Believe it: up to 2 shades whiter in 1 week of brushing. A deeply restorative toothpaste experience that whitens and brightens without the use of toxins, coarse abrasives, or symptom-masking ingredients. It features a form of your teeth’s own natural minerals and transforms them into something beneficial — rebuilding your enamel to whiten, reverse sensitivity, strengthen, and balance your microbiome. The secret is a high 3% concentration of nano-hydroxyapatite (n-HA) that's effective at remineralizing* plus other scientifically proven, clean ingredients. Welcome to our amazing new age of smile-care. Part of our Dentist-Designed SmileCare System™. Best when paired with Cocofloss and Cocobrush.
*in vitro assessment of Cocoshine Toothpaste with 3% n-HA concentration demonstrated significantly greater efficacy (~2x) in remineralization of the enamel substrate compared to 2.5% n-HA toothpaste samples.
**After 1 week’s worth of brushing for a single tooth, the Delicious Mint toothpaste formulation whitened by a maximum of 1.96 VITA® tooth shades.